On November 29, 2025, Kaleia proudly joined Beauty on Set, a highly anticipated TikTok beauty event hosted in partnership with TikTok Shop and Midnight Dream Studio. Held at the Midnight Dream Studio in Glorietta, this creator-driven experience brought together beauty influencers, TikTok affiliates, and K-beauty enthusiasts for a day filled with content creation, product exploration, and community building.
A TikTok Event Made for Beauty Creators
Unlike traditional selling events, Beauty on Set focused on creativity and discovery. Attendees were encouraged to take photos, film TikTok videos, try products, and immerse themselves in beautifully curated booths perfect for: A little get ready with me content, transition videos, product flatlays and creator collaborations.
It quickly became a trending spot for TikTok beauty creators in the Philippines looking for fresh content opportunities.
Kaleia Beauty on set
As the official Philippine distributor of Olive Young brands, Kaleia highlighted some of Korea’s most loved beauty lines:
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COLORGRAM – viral tints & shadows loved by TikTok
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WAKEMAKE – high-performance makeup for everyday glam
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BIHEAL – dermatologist-trusted skincare
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BRINGGREEN – clean, natural Korean skincare favorites
Creators were able to swatch, test, and film with these products in real time, giving their audiences authentic impressions straight from the event.
We also hosted a fun game booth where attendees could interact with our K-beauty collections, win prizes, and experience why these brands consistently trend on TikTok beauty.
Connecting With the TikTok Community
One of the best parts of Beauty on Set was meeting so many TikTok affiliates and micro-influencers in person. We loved hearing about:
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Their experiences promoting K-beauty
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What beauty trends are taking off on TikTok
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The products their communities are loving right now
The energy was high all day — creators filming transitions, trying new skincare, sharing their favorite shades, and collaborating with one another.
Moments like these remind us why the TikTok beauty community in the Philippines is growing so quickly.
Strengthening the K-Beauty Community in the Philippines
Events like Beauty on Set highlight how powerful and passionate the K-beauty market is today. We’re grateful to TikTok Shop and Midnight Dream Studio for hosting an event that supports creators, brands, and affiliates alike.
At Kaleia, we remain committed to bringing the best Olive Young K-beauty brands to the Philippines and supporting creators who genuinely love and share our products.
More exciting events, product launches, and collaborations are coming soon—so stay tuned, beauty lovers!
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