From August 28-31, 2025, the SMX Convention Center Manila transformed into the epicenter of beauty with BeautyCon 2025, gathering 160+ booths and tens of thousands of beauty lovers under one roof. The energy was electric, the crowd unstoppable—and right at the heart of it all was Kaleia, drawing in waves of excited fans, influencers, and celebrities.
It wasn’t just beauty fans who showed up—Christine Reyes and Dasuri Choi turned heads as they passed by Kaleia’s booth, sparking instant photo ops and excitement. Top creators and media groups like WhenInManila also dropped in, sharing reels and highlights that sent Kaleia’s reach skyrocketing beyond the event halls. The booth wasn’t just trending at BeautyCon—it was trending online.
Kaleia’s booth wasn’t just another stop at BeautyCon—it was an experience. Designed with two unique sides, the booth gave visitors a glimpse into a complete K-beauty lifestyle.
On one side, the Morning Routine came to life with a whimsical train station theme—a nod to how self-care sets the tone for the day. Visitors could hop on the “train,” explore BringGreen’s refreshing cleansers, Bioheal Boh’s brightening serums, and finish the journey with sunscreen and makeup from Colorgram and Wakemake. It felt like boarding a ride into a fresh, glowing start.
On the other side, the Night Routine was all about winding down. Framed by two illuminated “windows” and a cozy vanity table, it showcased BringGreen’s masks, Bioheal’s nourishing treatments, and soothing night creams—products that turn skincare into a ritual. This side gave guests a chance to picture their own nighttime reset, blending comfort and indulgence.
The booth’s immersive design made it more than a display—it became a story of beauty from day to night.
Final Thoughts
BeautyCon 2025 proved that Kaleia isn’t just part of the conversation—it leads it. With its unique booth design capturing the essence of day-to-night beauty, nonstop crowds, and star-studded visits, Kaleia showed exactly why it’s the home of authentic, trend-forward K-beauty in the Philippines. If this event was any indication, the future of beauty here isn’t just exciting—it’s Kaleia.
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