If you’re into K-beauty, you’ve probably heard of Olive Young—Korea’s No. 1 health and beauty store with 1,300+ branches worldwide. Aside from global favorites, Olive Young has also created in-house brands that became hits on their own. Four standouts are Colorgram, Wakemake, BringGreen, and Bioheal Boh—each answering a different beauty need while showcasing the best of K-beauty.
Through Kaleia, these brands are now entering the Philippines—not just as new product launches, but as game-changers. From skincare science to playful makeup, each label has a unique story, proven success in Asia, and a cult following that’s only growing.
Let’s take a closer look at what makes these brands special and why they’re set to win the hearts of Filipino beauty lovers.
INTRODUCING KALEIA'S BRANDS
Colorgram: Playful Color for Instant Makeovers
Colorgram is Olive Young’s youthful color cosmetics line, created to make makeup fun, easy, and expressive. Think playful shades, eye-catching packaging, and products designed for instant transformation—like their famous aegyosal makers and creamy stick shadows. Originally re-launched in 2021 with the webtoon True Beauty, Colorgram quickly became a Gen Z favorite. In fact, it ranked #1 in Olive Young’s eyeshadow category in 2022, proving its power in trend-driven beauty.
Why Filipinos will love it: Colorgram is perfect for the TikTok generation in the Philippines. The products are affordable, aesthetic, and easy to use—great for both makeup newbies and content creators. With Filipinas loving vibrant lip colors and fun eye looks, Colorgram fits right into the playful yet practical local beauty scene.
Wakemake: Wake Your Color, Make Your Story
If Colorgram is the cute younger sister, Wakemake is her chic, trend-savvy older sibling. Aimed at young professionals, Wakemake delivers bold yet wearable makeup for everyday and statement looks. From ultra-precise eyeliners to high-impact lip tints, the brand is all about letting you express your own story through color.
The numbers back it up: in 2022, Wakemake was ranked 5th in the Consumer Touchpoint Index by KANTAR, showing just how well it connects with shoppers. It’s also been making waves outside Korea, entering the Middle Eastern market with hero products like the Any-Proof Pen Eyeliner that’s earned rave reviews.
Why Filipinos will love it: The Philippines has a growing makeup community that values both everyday staples and trend-driven products. Wakemake’s mix of reliable formulas and fashionable shades is ideal for Filipinas who want looks that hold up in humid weather but still feel stylish and on-point.
Bioheal BOH: Science-Driven Skincare for Firm, Healthy Skin
Rounding out the lineup is Bioheal Boh, Olive Young’s premium skincare brand. With a focus on anti-aging, skin barrier repair, and overall skin health, Bioheal Boh combines proprietary ingredients (like Probioderm™) with advanced research from its own Bio Skin Lab. It’s popular not just in Korea but also in Japan, where some of its creams have won “Best K-Cosme” awards.
Why Filipinos will love it: Filipinas are increasingly investing in preventative skincare, with anti-aging and firming products gaining traction even among those in their 20s and 30s. Bioheal Boh brings science-backed solutions at a more accessible price point compared to luxury Western brands, making it a smart choice for beauty lovers seeking serious results.
BringGreen: Clean, Vegan, and Effective
When it comes to skincare, BringGreen is Olive Young’s answer to clean, vegan beauty. Focused on natural but clinically proven solutions, BringGreen specializes in plant-powered lines that soothe and heal—like tea tree for acne, cica for calming, and carrot for brightening. The brand rebranded in 2023 as fully vegan and has already reached 15 countries worldwide, with its Tea Tree line topping Olive Young’s skincare sales two years in a row.
Why Filipinos will love it: Skin concerns like acne, oiliness, and sensitivity are common in the Philippines thanks to the hot and humid climate. BringGreen’s fast-acting, gentle, and plant-based formulas are a perfect fit for Filipinos who want results without harshness. Plus, the growing clean beauty movement in the Philippines makes BringGreen especially timely.
Final Thoughts: Kaleia PH Brings Olive Young to You
From playful makeup to serious skincare, Olive Young’s in-house brands cover every beauty mood and need. But here’s the best part—you don’t have to fly to Korea to get them. Through Kaleia PH, Filipinos can finally enjoy easy access to favorites like Colorgram, Wakemake, BringGreen, and Bioheal Boh. Whether you’re hunting for that perfect aegyosal maker, a bold eyeliner that won’t budge in the heat, or skincare that’s vegan and clinically proven, Kaleia PH makes it possible to shop directly and confidently from these K-beauty stars.
In short, Kaleia PH is your gateway to the Olive Young experience—curating the best of Korea’s trendiest and most effective beauty brands, right at your fingertips here in the Philippines.
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