June 2025 — Manila, Philippines
In an exclusive, sunlit gathering that effortlessly blended beauty and sophistication, Kaleia PH hosted its first-ever Influencer Brunch this past June — a moment that marked not just a milestone, but a movement.
Held at one of Manila’s most refined venues, the brunch brought together a curated guest list of media, press, and beauty’s most influential names. Danie Mendoza, Farrah Espina, Melissa Gatchalian, Chelsea Robato, Ryuji Shiomitsu, and others graced the event, turning the room into a masterclass in modern style, content, and community.
The event had a polished, effortless vibe that spoke for itself — take a sneak peek at how it all unfolded.
But beneath the elegance of the morning was a bold new vision: Kaleia’s official introduction to the Philippine market — and the launch of its 7.7 sale, a pivotal campaign to bring some of Korea’s most celebrated brands directly to Filipino beauty lovers.
With Kaleia PH entering the scene, it’s clear that more than just another beauty retailer has arrived — a quiet but intentional shift in the local landscape is underway. Private label Korean brands like Colorgram and Wakemake, once only accessible through niche channels, now have a direct line to Filipino consumers. At the same time, the growing demand for vegan, skin-sensitive, and clean formulations, championed by brands like Bringreen, reflects a more ingredient-conscious and wellness-driven approach to skincare. Bioheal, with its clinical-grade efficacy, brings a science-first edge to the mix — proving that performance and accessibility can coexist. And in a thoughtful, almost unexpected addition, Marvis elevates everyday rituals with its distinctive take on oral care, reminding us that beauty can begin with even the smallest details.
Highlights from the Brunch Itself
- Launching of Kaleia PH: The brunch served as a prelude to the platform’s upcoming milestone, the 7.7 Sale, signaling Kaleia’s entry into the local market and its positioning as a curated beauty destination.
- Introducing Olive Young Brands: Guests were able to test Olive Young’s Bioheal Boh line (soothing serums, barrier creams), Bringreen’s vegan cleansers and tea tree / zinc‑based items for acne control, Wakemake’s playful lip & eye color collections, and Colorgram’s easy “one‑swipe” makeup sticks (e.g. for aegyosal styling). Marvis, known for its distinctive toothpaste flavours and stylish packaging, was also sampled.
- Capturing Perspectives: Among the influencers, many noted the texture, pigmentation, and presentation of the color cosmetics; several commented that the vegan / gentler skin care lines were especially compelling given climate × pollution in Manila.
Final Thoughts
Kaleia PH’s first influencer brunch in June 2025 succeeded in delivering more than just a marketing event: it set a tone. By inviting key influencers (Danie Mendoza, Farrah Espina, Melissa Gatchalian, Chelsea Robato, Ryuji Shiomitsu, among others), it created buzz, framed Olive Young’s brand portfolio in a local light, and laid groundwork for Kaleia’s 7.7 Sale. For fans of Skin Care, Color Cosmetics, and stylish oral care (Marvis!), this is a moment to watch: Kaleia appears ready to make its mark.
0 comments